OTHM Level 3 Diploma in Business Management

Here are the learning outcomes for each of the study units:

Study Unit: Communication for Business (20 credits)

Learning Outcomes:

1. Demonstrate effective verbal communication skills in various business contexts, including presentations, meetings, and negotiations.
2. Apply active listening techniques to understand and respond appropriately to diverse communication styles and perspectives.
3. Utilize written communication skills to compose clear and concise business documents, such as emails, reports, and memos.
4. Employ non-verbal communication strategies, such as body language and tone of voice, to convey professionalism and build rapport in business interactions.
5. Adapt communication strategies to effectively communicate with different stakeholders, including colleagues, clients, and suppliers.
6. Evaluate the impact of communication barriers and develop strategies to overcome them in the business environment.

Study Unit: The Business Environment (20 credits)

Learning Outcomes:

1. Analyze the internal and external factors that influence business operations, including economic, political, social, and technological factors.
2. Assess the impact of globalization on businesses and their strategies, including opportunities and challenges presented by international markets.
3. Evaluate different types of business structures and their implications for organizational governance, decision-making, and accountability.
4. Identify key stakeholders in the business environment and analyze their interests, needs, and influence on business operations.
5. Understand the legal and regulatory frameworks governing business activities, including compliance requirements and ethical considerations.
6. Apply environmental scanning techniques to monitor changes and trends in the business environment and anticipate potential opportunities and threats.

Study Unit: People Management (20 credits)

Learning Outcomes:

1. Understand the role of human resource management in achieving organizational objectives and creating a positive work environment.
2. Apply principles of recruitment and selection to attract, assess, and onboard talented individuals who align with organizational goals and culture.
3. Develop strategies for employee retention and engagement, including performance management, training and development, and recognition programs.
4. Manage conflicts and disputes in the workplace effectively, promoting open communication and resolving issues in a fair and constructive manner.
5. Demonstrate knowledge of employment laws and regulations related to employee rights, responsibilities, and workplace diversity.
6. Evaluate the impact of leadership styles and organizational culture on employee motivation, satisfaction, and productivity.

Study Unit: Customer Service (20 credits)

Learning Outcomes:

1. Understand the importance of customer service in maintaining customer satisfaction and loyalty and its impact on business success.
2. Identify customer needs, preferences, and expectations through effective communication and active listening.
3. Develop strategies for delivering exceptional customer service experiences, including handling inquiries, complaints, and feedback professionally and efficiently.
4. Utilize customer relationship management (CRM) systems and tools to track customer interactions, preferences, and feedback and personalize services accordingly.
5. Implement techniques for managing difficult customers and resolving conflicts to achieve positive outcomes and maintain positive relationships.
6. Measure and evaluate customer satisfaction levels and use feedback to continuously improve service quality and customer experience.

Study Unit: Finance in Business (20 credits)

Learning Outcomes:

1. Understand the role of finance in business operations and decision-making, including financial planning, budgeting, and forecasting.
2. Analyze financial statements, including balance sheets, income statements, and cash flow statements, to assess the financial health and performance of businesses.
3. Apply financial ratio analysis techniques to interpret financial data and evaluate business profitability, liquidity, and solvency.
4. Identify sources of finance available to businesses, including equity financing, debt financing, and alternative financing options.
5. Understand the principles of cost management and control and develop strategies to optimize cost efficiency and maximize profitability.
6. Evaluate investment opportunities and make informed decisions regarding capital expenditure projects based on risk and return considerations.

Study Unit: Marketing (20 credits)

Learning Outcomes:

1. Understand the role and importance of marketing in creating value for customers and achieving business objectives.
2. Analyze market research data and consumer behavior to identify market opportunities, trends, and customer needs and preferences.
3. Develop marketing strategies and plans that align with organizational goals, target market segments, and competitive positioning.
4. Implement marketing mix elements, including product, price, place, and promotion strategies, to effectively reach and influence target customers.
5. Utilize digital marketing channels and tools, such as social media, email marketing, and search engine optimization (SEO), to enhance brand visibility and engage with customers.
6. Measure and evaluate marketing performance using key performance indicators (KPIs) and metrics to assess the effectiveness of marketing strategies and tactics and make data-driven decisions for future marketing efforts.

These learning outcomes provide a clear framework for learners to develop the knowledge, skills, and understanding required to succeed in various aspects of business management, including communication, the business environment, people management, customer service, finance, and marketing.