OTHM Level 7 Diploma in Strategic Marketing
Do you aspire to become a strategic leader in the dynamic world of marketing? Look no further than the OTHM Level 7 Diploma in Strategic Marketing. This comprehensive program is your gateway to unlocking new opportunities, expanding your knowledge, and mastering the strategic aspects of marketing.
The OTHM Level 7 Diploma in Strategic Marketing is a qualification designed to provide learners with advanced skills and knowledge in the field of marketing, particularly focusing on strategic aspects. OTHM stands for Oxford International Education Group’s Oxford, Cambridge, and RSA Examinations (OCR) Training and Qualifications Management.
This diploma program typically covers a range of topics related to strategic marketing, including market analysis, strategic planning, brand management, consumer behavior, digital marketing strategies, and global marketing strategies.
Students enrolled in this program are expected to develop a comprehensive understanding of marketing theories and concepts, as well as practical skills necessary for effective marketing management in various industries and contexts. The Level 7 Diploma is typically considered equivalent to a Master’s degree, providing learners with a high level of expertise and preparing them for leadership roles in marketing departments, advertising agencies, consulting firms, and other related fields.
Seize the opportunity to propel your marketing career forward and embark on a journey of professional growth and success. Enroll in the OTHM Level 7 Diploma in Strategic Marketing today and unlock your full potential in the dynamic world of marketing. Your future awaits!
In today’s fiercely competitive business landscape, companies are constantly seeking skilled marketers who can navigate complex challenges and drive growth through innovative strategies. The OTHM Level 7 Diploma in Strategic Marketing is specifically designed to equip you with the expertise and insights needed to thrive in this environment.
Diploma is accredited by OTHM, a leading provider of internationally recognized qualifications. This means that upon successful completion of the program, you’ll receive a prestigious certification that is respected by employers worldwide. Whether you’re seeking new career opportunities or aiming for a promotion within your current organization, having the OTHM Level 7 Diploma on your resume will undoubtedly give you a competitive edge.
OTHM Level 7 Diploma lies a comprehensive curriculum that covers a wide range of strategic marketing concepts. From market analysis and strategic planning to brand management and consumer behavior, you’ll delve deep into the core principles that drive successful marketing strategies.
The OTHM Level 7 Diploma in Strategic Marketing offers a multitude of benefits for individuals looking to advance their careers in the field of marketing. Here are some of the key benefits:
- Advanced Skill Development: The course provides an opportunity for learners to develop advanced skills in strategic marketing, including market analysis, strategic planning, brand management, consumer behavior analysis, and digital marketing strategies. These skills are highly sought after by employers and can significantly enhance your career prospects.
- Strategic Thinking: By focusing on strategic aspects of marketing, the diploma program helps learners cultivate strategic thinking abilities. You’ll learn how to analyze market trends, identify opportunities, and develop innovative strategies to achieve business objectives. This strategic mindset is invaluable for leadership roles within marketing departments and other related fields.
- Career Advancement: Holding a Level 7 diploma demonstrates a high level of expertise and competence in marketing. It can open doors to a wide range of career advancement opportunities, including managerial and leadership roles in marketing departments, advertising agencies, consulting firms, and more.
- Global Recognition: The accreditation of the diploma by OTHM provides global recognition and validation of your skills and knowledge in strategic marketing. This can be particularly beneficial for individuals seeking career opportunities abroad or working for multinational companies.
- Flexibility: The program offers flexibility in terms of learning options, allowing learners to choose between online and in-person study formats. This flexibility enables individuals to pursue their education while balancing work, family, and other commitments.
- Networking Opportunities: Engaging with instructors and fellow learners in the program can provide valuable networking opportunities. Building connections with industry professionals and peers can lead to collaborations, mentorship, and access to job opportunities.
- Practical Application: The emphasis on practical applications in the curriculum ensures that learners gain hands-on experience in applying strategic marketing concepts to real-world scenarios. This practical experience enhances skill development and prepares learners to tackle challenges effectively in their professional careers.
- Prestigious Certification: Upon successful completion of the diploma program, learners receive a prestigious certification from OTHM, which adds credibility to their credentials. This certification is recognized by employers and institutions worldwide, enhancing your professional reputation and credibility in the field of marketing.
Mandatory Units
- Contemporary Issues and Principles of Marketing (20 credits)
- Consumer Behaviour and Market Communications (20 credits)
- Digital and Social Media Marketing (20 credits)
- Contemporary Challenges and Strategic Marketing (20 credits)
- Strategic Brand Management (20 credits)
- Marketing Research Project (20 credits)
Contemporary Issues and Principles of Marketing
- Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
- Understand external and internal environmental audits for designing marketing planning.
- Understand the impact of strategic marketing options for marketing planning.
- Understand the impact of marketing mix and extended marketing mix options for products and services.
Consumer behaviour and Market Communications
- Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behaviour.
- Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour.
- Understanding the marketing research process and customer insight in different contexts including digital contexts.
- Understand the process of managing customer experience, customer relationship management and market communication.
Digital and Social Media Marketing
- Understand the role of information technology and social media in digital marketing.
- Understand the changing dynamics of an organisation’s environment and its impacts.
- Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges .
- Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
Contemporary Challenges and Strategic Marketing
- Understand the principles of strategic marketing management.
- Understand the key innovative business drivers for organisational success.
- Understand the models and process of analysing business environment and design of Strategic marketing in different contexts.
- Understand the process of implementation of Strategic marketing in different contexts.
Strategic Brand Management
- Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
- Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
- Understand the process and factors related to developing and enhancing brand image over time.
- Understand the development of brand management strategies to meet t marketing objectives.
Marketing Research Project
- Be able to identify research problems and formulate research objectives.
- Understand how to review the literature on a research topic.
- Be able to design appropriate business research methodologies.
- Be able to develop a research proposal.
The OTHM Level 7 Diploma in Strategic Marketing is designed for individuals who are looking to advance their careers in the field of marketing and aspire to become strategic leaders. This course is suitable for:
Experienced Marketing Professionals: Individuals with prior experience in marketing who are seeking to enhance their skills and knowledge in strategic marketing concepts and methodologies.
Marketing Managers and Executives: Current marketing managers and executives who want to deepen their understanding of strategic marketing principles to excel in their leadership roles and drive business growth.
Aspiring Marketing Leaders: Individuals who aim to progress into leadership positions within marketing departments, advertising agencies, consulting firms, or other related industries and require advanced strategic marketing expertise.
Entrepreneurs and Business Owners: Business owners and entrepreneurs who want to develop strategic marketing skills to effectively promote their products or services, expand their customer base, and achieve sustainable business growth.
Career Changers: Professionals from diverse backgrounds who are looking to transition into the field of marketing and require a comprehensive understanding of strategic marketing concepts to pursue rewarding career opportunities in this field.
Global Professionals: Individuals seeking internationally recognized qualifications in marketing to enhance their career prospects globally and gain a competitive edge in the job market.
Course Overview
Course Level
Level 7
Course Units
6 mandatory Units
TQT
1200 hours
GLH
600 hours
Duration
6 to 12 Months
