OTHM Level 7 Diploma in Strategic Marketing

The OTHM Level 7 Diploma in Strategic Marketing offers individuals the opportunity to develop those skills, advance their marketing knowledge, and step into senior leadership roles within the marketing field.

This postgraduate-level qualification is designed to help marketing professionals deepen their understanding of advanced marketing strategies and leadership practices. Whether you’re a seasoned marketer aiming to refine your strategic approach or looking to climb the corporate ladder to senior management positions, this diploma offers the tools and knowledge necessary to succeed in today’s dynamic marketing landscape.

The OTHM Level 7 Diploma in Strategic Marketing is a comprehensive qualification aimed at equipping professionals with the skills required to formulate and implement successful marketing strategies. The program focuses on strategic decision-making, digital marketing, global marketing, and brand management, offering participants in-depth insights into the latest marketing trends and theories. The course is ideal for individuals who wish to take their marketing career to the next level and move into high-ranking positions such as Chief Marketing Officer (CMO), Marketing Director, or Senior Marketing Manager.

With a balance of theoretical knowledge and practical application, this course prepares you to not only lead marketing teams but also drive strategic marketing initiatives that contribute to the success and growth of your organization.

The OTHM Level 7 Diploma in Strategic Marketing delves deep into the strategic aspects of marketing, combining both traditional marketing approaches and modern techniques such as digital marketing and data-driven decision-making. It provides a thorough understanding of key marketing concepts such as consumer behavior, brand management, market research, and international marketing strategies.

Through the course, students will learn to craft strategies that are tailored to different market conditions and business goals. The course is highly relevant for those in the marketing field who aim to become influential leaders and play a key role in shaping their organization’s marketing direction.

Course Study Units

The OTHM Level 7 Diploma in Strategic Marketing comprises several core modules designed to equip students with a well-rounded understanding of strategic marketing. These modules include:

The OTHM Level 7 Diploma in Strategic Marketing consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) for the completed qualification.

Mandatory units

  • Contemporary Issues and Principles of Marketing (20 credits)
  • Consumer Behaviour and Market Communications (20 credits)
  • Digital and Social Media Marketing (20 credits)
  • Contemporary Challenges and Strategic Marketing (20 credits)
  • Strategic Brand Management (20 credits)
  • Marketing Research Project (20 credits)

Course Learning Outcomes

Upon completing the OTHM Level 7 Diploma in Strategic Marketing, students will be equipped with the following skills:

  • Strategic Marketing Development: Ability to create and execute strategic marketing plans that align with organizational goals.
  • Consumer Insight: Understand consumer behavior and apply market research findings to influence strategic decision-making.
  • Brand Management Expertise: Expertise in building, managing, and positioning brands to enhance brand equity and drive customer loyalty.
  • Digital Strategy Competence: Skills to develop and manage digital marketing strategies that leverage social media, SEO, and other online platforms.
  • Global Marketing Knowledge: Capability to manage marketing strategies for global markets, understanding cultural influences and international business dynamics.
  • Leadership and Decision-Making: Ability to lead marketing teams, make data-driven decisions, and drive marketing innovation within an organization.

Who is This Course For?

The OTHM Level 7 Diploma in Strategic Marketing is aimed at professionals who are already working in the marketing field and wish to advance their careers into senior roles. This qualification is perfect for:

  • Senior Marketing Managers and Executives: Professionals who want to gain strategic marketing expertise and progress to leadership positions such as Marketing Director or Chief Marketing Officer.
  • Brand Managers: Individuals who want to deepen their understanding of brand management strategies and lead brand-related initiatives within their organizations.
  • Digital Marketing Specialists: Those working in digital marketing who want to expand their skills into broader, strategic marketing areas.
  • Business Owners and Entrepreneurs: Entrepreneurs who need advanced marketing knowledge to grow their businesses and increase brand recognition.
  • Marketing Consultants: Professionals offering marketing advice who wish to enhance their expertise and provide high-level strategic insights to clients.

Course Future Progression

After completing the OTHM Level 7 Diploma in Strategic Marketing, there are various career and academic opportunities for graduates:

  • Career Advancement: Graduates can pursue senior roles such as Chief Marketing Officer (CMO), Marketing Director, Digital Marketing Manager, or Head of Marketing. The strategic insights gained from this diploma will allow individuals to lead marketing teams, shape brand strategies, and manage high-level marketing campaigns.
  • Postgraduate Study: Graduates can further their education by pursuing a Master’s degree in Marketing, an MBA with a focus on Marketing, or other relevant postgraduate qualifications. The OTHM Level 7 qualification is recognized for entry into Master’s programs at many universities around the world.
  • Professional Certifications: After completing this diploma, students can pursue additional professional certifications from recognized marketing organizations such as the Chartered Institute of Marketing (CIM) or the American Marketing Association (AMA), to further enhance their career prospects.
  • Consulting and Entrepreneurship: Graduates may choose to start their own marketing consultancy or work as independent consultants, helping businesses develop and implement strategic marketing solutions. Alternatively, they can apply their knowledge to build and grow their own businesses.

The OTHM Level 7 Diploma in Strategic Marketing is an invaluable qualification for marketing professionals who are looking to deepen their strategic knowledge, enhance their leadership skills, and take their careers to the next level. With its focus on strategic planning, digital marketing, consumer behavior, and global marketing, this diploma provides the essential skills needed to excel in the fast-paced world of marketing. Whether you’re looking to step into senior management roles or develop expertise in specific marketing areas, this diploma offers the knowledge and credentials to succeed in today’s competitive market.